qubi studio


Graphic Design
A Dinner with Myself “Editorial Design”
Art Direction
Nike - Hope Alkazar  “Advertising Campaign”
Being A Woman in Turkiye  “Social Impact Campaign”
Penti - Quite Normal  “Social Impact Campaign”
Su Sonia  “Music Video Direction”
    

Info.   Qubi is a London-based designer with four years of experience in brand identity and art direction. She has worked across disciplines, including award-winning commercials, branding, and creative direction, creating visually impactful work. With a master's in graphic branding and identity from the University of the Arts London, she combines storytelling with design, blending creativity and empathy to craft timeless visual identities.

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qubistudio

      Nike | Hope Alkazar
The historic Alkazar Cinema in Istanbul's Beyoglu district has been revitalized as HOPE Alkazar with the support of Nike. This unique space combines sports and culture, offering sustainability-focused sports and creative studios, event venues, and a café. The project involved collaboration with renowned artists and athletes, with contributions from many talented artists who embody the collaborative spirit of HOPE Alkazar. 

As the art director shaping the campaign's visual aesthetics, I contributed to brainstorming sessions with my team, gained valuable experience on set, and further developed my art direction skills. Additionally, I designed the graphic elements featured in the clips, enhancing my expertise in visual storytelling.

        No Boundaries
No Boundaries is a powerful film created in collaboration with Büyük Ev Ablukada, showcasing the unique position of HOPE Alkazar as a bridge between East and West.
Set in this boundary-defying space, the film explores the unifying power of art and culture, highlighting how HOPE Alkazar connects the world through its creative energy. The film emphasizes the limitless potential of collaboration, where music, art, and storytelling merge to inspire global unity.
           Open to All
This film emphasizes that HOPE Alkazar is a space where all labels, including age, gender, and identity, are irrelevant. It
highlights the inclusive and welcoming nature of HOPE Alkazar, a place where everyone is free to express themselves, regardless of their background.

                 Environmentally Conscious
This film, Environmentally Conscious, highlights how HOPE Alkazar integrates zero-waste and zero-carbon principles with sports and sustainability. Featuring Cedi Osman, it explores the fusion of environmental responsibility with sports, emphasizing the importance of sustainability in both everyday life and athletics.