qubi studio
Graphic Design
Penti - Quite Normal, Social Impact Campaign
For this 360° project, I worked as the lead graphic designer and art director. I was responsible for the creative direction, from concept development to the final output. This campaign, which highlights the importance of comfort and confidence during menstruation, also served as a social impact initiative, breaking taboos around period care.
As art director, I collaborated with photographers and stylists to ensure the visuals reflected the campaign's empowering message. I designed posters and maintained visual consistency across digital and print materials. This project demonstrates my ability to work across all aspects of a campaign, ensuring alignment with the brand's values of inclusivity and empowerment.